Rowell's new mosaic works are based on emerging "trends" within internet culture, new social behaviours that evolved and developed entirely within the virtual space. Josh was most fascinated by the popularity of trending comment memes, which are found on social media platforms and web forums. By deciding to recreate these messages as mosaics the artist seeks isolate these brief and fleeting moments that we would otherwise scroll past, without giving them a second glance. In doing so the artist is reversing the transient nature of the social media feeds that we constantly refresh. The artist assumes the role of an archivist operating within the digital space, creating permanence in an otherwise temporal domain.